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Michigan Hockey Online ad sizes |
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| scroll over the name to see actual ad sizes | ||
| actual size(pixels) | ||
| Leaderboard | 728x90 | homepage only |
| Skyscraper | 120x600, 160x600 | |
| Content Rectangle | 300x250 | |
| Banner | 468x60 | |
| Content Leader | 600x60 | |
| 1/2 Banner | 234x60 | |
| Sidebox-large | 250x60 | homepage only |
| FLASH OVERVIEW & GUIDELINES: |
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| - Overview - File Organization & Naming - Layers - Timelines / Frames - Buttons - Clicktags - Clicktags: Multiple clicktags in one banner - CPU Usage Guidelines - Looping - Optimization - Additional Requirements
Flash technology is used for interactive vector graphics and animation for the Web. Web designers use Flash to create resizable and extremely compact navigation interfaces, technical illustrations, long-form animations, and other dazzling effects for their site. They can be reached at www.macromedia.com.
The flash files are the primary focus of your campaign. The gif/jpg files are utilized as back-up for users who may not have flash installed and/or functioning properly. This allows those users to view something vs. nothing while on the site. When it is time to export your files, please name each in the following manner: sponsor_campaign_lengthxheight.swf 1. Primary (flash): sponsor_campaign_728x90.swf 2. Secondary (gif/jpg): sponsor_campaign_728x90.gif/jpg Note: Your flash (SWF) file needs to be version 6.0 or before.
- Label your layers. - Label and organize your symbols in folders within your library. - Keep actions, or similar types of actions, on the same layer. - Keep your timelime labels on one layer. - Keep each button on its own layer at the top of all the layers so it is never covered. - Make sure it is present throughout the entire movie. If you have multiple click areas, make sure each button has its own layer. See buttons below.
End all items that you wish to have on the screen the entire time on the same frame (at the end of the timeline). This will prevent your banner from going “blank” while it moves to the end of the timeline and then back through.
Set the dimensions of your button layer to be the same as the movie it is in (go to Window and then select “Info.” palette.) Make sure your clickable layer is present on the timeline throughout the entire timeline. - Resources: Flash Guidelines
Macromedia's Flash Player utilizes a computer's CPU (central processing unit) in handling all animation, masking, and computation contained within a Flash file. If a Flash file contains heavy amounts of mathematical computation for elements such as animation, loops, or timers, it will require a much greater percentage of CPU usage. As a result, the Flash file is forced to compete with other Flash files and other applications for CPU usage, which causes all Flash elements on the page to slow down significantly. There are several ways to help cut down on the CPU usage your Flash file requires. One way is to limit the amount of "math-based" animation - animation which is controlled by mathematical-based action script. Another way is to limit or eliminate looping functions in action script. Looping functions are usually associated with timers. Masking and animated masking techniques can also require a large amount of CPU resources. One way to estimate how CPU intensive your Flash file may be is to open the "Task Manager" (control+alt+delete) and view the "Performance" tab -- this gives a graphical estimate of CPU usage. With the Task Manager open, then open your swf file in the Flash player - you may see a spike as your Flash file is animating. A small spike of 20-30% is normal; if your CPU Usage jumps up to 80-100%, the Flash file may need revising until it uses less CPU resources. For more information on optimizing Flash files, see Macromedia's article, "Streaming and file optimization techniques for Flash Player". Michigan Hockey reserves the right to reject creative if it requires a higher than normal percentage of CPU resources and would, as a result of this, cause other page elements to slow down.
If you would like your banner to loop infinitely, just end your movie items all on the same frame and don’t use a stop frame at the end. Flash will automatically loop back to the beginning. Recommendation: If you would like some time to lapse before replays, then add frames to the timeline for the items you would like to leave on the screen. If you would like your banner to loop a specific number of times, use the following code: Arriving shortly.
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